Transforming Film Promotion: How Universal Pictures Brings "Wicked" to Life on Roblox
Forget traditional movie trailers—a new era of film promotion has arrived, where audiences don’t just watch; they actively participate. Universal Pictures, in collaboration with Sawhorse Productions, is reshaping how blockbusters are marketed by integrating immersive gameplay experiences on platforms like Roblox. The upcoming Wicked movie, set to release on November 21, invites fans to step into its enchanting universe through an interactive Roblox experience, blurring the lines between storytelling and engagement.
Step into the magical world of Wicked on Roblox! Discover how Universal Pictures and Sawhorse Productions bring the iconic musical to life with an immersive gaming experience. From roleplaying at Shiz University to interacting with beloved characters like Glinda and Elphaba, this innovative approach transforms fans into participants, building excitement for the upcoming movie. Explore how this unique integration of storytelling and gameplay is redefining film promotion.
LIVVIUM’s Playbook: If You’re a Studio, Here’s How to Transform Film Promotion with Immersive Experiences
📖 Turn Viewers into Participants:
If you’re looking to create anticipation, integrate movie plots into interactive gameplay. Experiences like Wicked on Roblox allow fans to roleplay as characters, attend classes, and explore iconic settings, making them active participants in the narrative. This approach builds deeper emotional connections and excitement before the film’s release.
📖 Foster Community Through Social Features:
Leverage platforms like Roblox to create social hubs for fans. With features like real-time text chatting, players can interact with others, share their experiences, and build a community centered around the film. This sense of belonging fosters loyalty and amplifies word-of-mouth buzz.
📖 Extend Brand Engagement Beyond Traditional Media:
By offering immersive experiences, studios can engage fans in ways traditional trailers cannot. Through roleplay and exploration, fans feel like integral cast members, living the story firsthand. These interactive elements ensure sustained interest and keep the film top of mind for audiences.
📖 Create Memorable, Shareable Experiences:
Immersive game designs allow fans to personalize their journey, such as customizing dorms in Wicked's Shiz University. These unique, shareable moments encourage fans to promote the experience within their networks, driving organic reach and amplifying marketing efforts.
Universal Pictures’ Wicked on Roblox sets a new standard for how films can captivate audiences before they hit theaters. By merging storytelling with interactive experiences, studios can create deeper emotional connections and transform casual viewers into passionate brand advocates.
