Walking the Digital Runway: How L’Oréal Paris Engages Gen Z on Roblox
L’Oréal Paris has redefined the traditional catwalk with its Paris Catwalk Simulator on Roblox, attracting 1.2 million visits and counting. By transforming its empowering Le Défilé Walk Your Worth event into an interactive digital experience, L’Oréal has successfully bridged the gap between fashion, technology, and social good. This innovative approach highlights how legacy brands can connect with younger audiences through immersive platforms like Roblox, paving the way for new engagement strategies.
Experience the ultimate blend of fashion and technology with a runway challenge on Roblox inspired by L’Oréal Paris’ iconic real-life catwalk event. Step into the virtual world where models strut their style, showcasing empowerment, inclusion, and creativity in an immersive digital setting. See how Roblox brings the glamour of the runway to life for a new generation of fashion enthusiasts.
LIVVIUM’s Playbook: If You’re a Fashion or Beauty Brand, Here’s How to Shine on Roblox
📖 Launch Virtual Pop-Up Shops:
If you want to generate buzz and exclusivity, create pop-up shops on Roblox featuring limited-edition items or exclusive digital collections. Leveraging Roblox’s partnership with Shopify, brands can even link virtual purchases to real-world perks, blending digital and physical commerce seamlessly.
📖 Foster Creativity with Collaborative Design Projects:
If community-building is your goal, invite users to co-create designs. This participatory approach fosters a deeper connection with your audience by making them feel involved in the brand’s creative journey. Collaborative efforts also help brands tap into fresh ideas and trends directly from their target audience.
📖 Host Educational Workshops for Next-Gen Leaders:
If you’re aiming to inspire and educate, consider hosting workshops on topics like sustainable beauty practices, 3D digital fashion, or the future of smart textiles. These sessions position your brand as a thought leader while nurturing the next generation of innovators in your industry.
L’Oréal Paris’ Paris Catwalk Simulator on Roblox showcases how fashion and beauty brands can use immersive digital platforms to engage with younger audiences and champion meaningful causes. By combining creativity, education, and commerce, brands can create interactive experiences that leave a lasting impact on consumers.
