Redefining Luxury: How WANNA is Transforming Digital Fashion with AR and 3D Experiences
A new era of digital fashion is emerging, where AR and digital twins are revolutionizing how luxury brands engage with consumers. More than just marketing tools, these technologies are becoming artistic masterpieces, democratizing access to high fashion. Leading this transformation is WANNA | 3D & AR Experiences, part of the FARFETCH Group, which collaborates with brands like Valentino, Maison Kitsuné China, and Burberry to redefine the boundaries of luxury in the digital age.
Discover how WANNA | 3D & AR Experiences is revolutionizing luxury fashion with cutting-edge virtual try-ons and digital twins. This video showcases how leading brands like Burberry and Valentino are leveraging AR and 3D technology to enhance consumer engagement, create immersive shopping experiences, and drive sales. Explore the future of digital fashion with seamless integration and tailored solutions that redefine luxury in the virtual space.
LIVVIUM’S PLAYBOOK: If You’re a Luxury Brand, Here’s How to Elevate with AR and 3D
📖 Tailored Digital Solutions:
If you’re a luxury brand looking to preserve your unique identity, WANNA’s bespoke solutions offer a seamless way to integrate digital transformation. Virtual try-ons are crafted to enhance digital presence while maintaining the essence of the brand, ensuring authenticity in every interaction.
📖 Captivating Consumer Experiences:
WANNA elevates consumer engagement with beautifully designed virtual try-ons that provide an experience rivaling, or even surpassing, the physical world. These immersive experiences strengthen brand-consumer connections and increase purchase consideration by 32%, showcasing the power of interactive technology in driving meaningful engagement.
📖 Seamless Integration for Frictionless Journeys:
WANNA ensures a smooth consumer experience by enabling virtual try-ons directly on devices, without requiring additional app downloads. This frictionless approach, combined with a streamlined add-to-cart feature, aligns with modern consumer expectations for speed, convenience, and accessibility, making it easier for shoppers to move from browsing to purchasing.
WANNA’s innovative use of AR and 3D technology is reshaping the retail landscape, proving that the future of luxury lies in the experiences that surround the product, not just the physical items themselves. By combining tailored solutions, captivating experiences, and seamless integration, WANNA is setting a new standard for how luxury brands connect with their audiences.
Technological agility is now a key differentiator in luxury retail, and WANNA | 3D & AR Experiences is at the forefront of this transformation. Stay ahead with insights from Livvium’s Playbook on how digital innovation can elevate your brand in today’s competitive market.
